Social Media Campaigns Round Up ft. OYO, Zomato & more

Here’s to another week of social media campaigns rolled out along with editorial pieces by Social Samosa.

Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Ka-Ching credit card, an in-depth feature on UP elections, and more.

Social Media Campaigns

OYO features Kunal Kapoor & Chitrangada Singh in third brand film – Looks Good On You

The new film – Looks Good On You – highlights OYO’s ‘search the view’ feature and was released on TV channels, social media platforms and brand’s in-house digital communication mediums. Read more here.

Ka-ching Credit Card by Kotak and IndiGo launched on the tarmac of Delhi Airport

IndiGo and Kotak Mahindra Bank released an innovative co-branded travel credit card, Ka-ching, aimed at the avid travellers. The credit card was launched in a never-done-before on-ground event that had an aircraft present – capturing the essence of the card. Read more here.

BOSS Burger launches Bollywood inspired Instagram Reels campaign – #HitHaiBOSS

Inspired by the over-the-top Bollywood persona, BOSS Burger launches #HitHaiBOSS campaign featuring Bollywood-inspired content on Instagram reels. Read more here.

Zomato’s association with Allu Arjun gets buzzing post the success of Pushpa

Zomato and the actor, Allu Arjun, have come together for the first time through a paid collaboration for the app’s new super-fast delivery proposition. Read more here.

In-Depth Features

Expert Speak: IPL 2022 – A bigger stage for local brands & new-age entities

With BCCI adding two more teams and Tata Group coming on board, experts feel the IPL 2022 ad inventory will increase by 25%, opening the road to more startup and new age brands such as cryptocurrencies. Read more here.

UP Elections 2022 – How music campaigns dominated communication…

As the D-day for UP Elections 2022 draws closer, we take a look at how various political parties are leveraging music for their campaigns – tapping into the roots of local culture with regional artists and dialects. Read more here.

Marketing a HealthTech brand: Tushar Vashisht speaks about the HealthifyMe strategy

HealthifyMe – HealthTech brand, recently onboarded Sara Ali Khan as their brand ambassador. Tushar Vashisht from the brand team shares how this move fits in with their overall marketing strategy & which marketing platforms yield the best results. Read more here.

Social media is not just a medium anymore, it is a person: Deepti Sampat, Vistara

In conversation with Social Samosa, Deepti Sampat from Vistara shares the evolving landscape of marketing in the airline industry. Read more here.

Scroll Through

Opinion: K-Dramas, Storytelling & everything in between

What is it that makes a K-Drama so gripping? You can’t leave it mid-way. The plotlines keep you awake and crushes on characters feel very, very real. Mithun Mukherjee from Kinnect decodes the technical aspects of K-Drama content, explaining why it works. Read more here.

Opinion: Why do GenZ voices matter in the podcast world?

Nikhil Taneja of Yuvaa, shares his thoughts on why marketers need to actively keep hearing Gen Z and their voices to build an authentic two-way relationship with them, in the audio content world. Read more here.