LinkedIn acquires Oribi to accelerate marketing attribution capabilities

LinkedIn has acquired Oribi to further scale the value delivered with actionable insights and campaign analysis to members and customers, and expand their global presence.

LinkedIn announced that they have entered into the agreement to acquire Oribi, an Israel-based marketing analytics company, to further help customers drive business results. Through the integration of Oribi’s technology into their marketing solutions platform, LinkedIn's customers will have access to enhanced campaign attribution to optimize the ROI of their advertising strategies. This means that their customers will be able to more easily measure website conversions with automated tags and code-free technology, as well as build more effective audiences, all in a way that is privacy-first by design.

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Following the closing of the transaction, several members of the Oribi team, including founder and entrepreneur, Iris Shoor, are expected to join LinkedIn and will be based in the Tel Aviv office. Oribi’s team brings deep analytics expertise that will help them accelerate the capabilities of their attribution technology across their lines of business.

LinkedIn's investment in Oribi builds on its focus to create solutions that connect organizations with their professional audiences, which consists of 57 million global businesses building their brands on Pages and more than 24,000 virtual events being created each week, LinkedIn.

By integrating Oribi’s technology into LinkedIn following the closing of the deal, LinkedIn states that it would maintain controls their members and customers have over the data they choose to share.