Somany Ceramics appoints L&K Saatchi & Saatchi as its creative partner in India

L&K Saatchi & Saatchi will manage the full-service creative mandate for a range of products from Somany Ceramics under its Tiles and Bathware category.

Somany Ceramics appointed L&K Saatchi & Saatchi as its creative agency of record. L&K Saatchi & Saatchi was selected after a multi-agency pitch and will play a key role in devising vital & new-age communication strategies for Somany as it seeks to increase its foothold and reach with the Indian consumers.

Speaking on the partnership, Minal Somany, Brand Custodian, Somany Ceramics said: “As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us. In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavors.”

On the new alliance, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi said: “We are privileged to partner a category-defining brand such as Somany in the next phase of their growth. It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realize its true potential and business to achieve leadership in volume and value.”

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Commenting on the partnership, Atin Wahal, EVP – L&K Saatchi & Saatchi said: “Having Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers.”

In the last five decades, Somany Ceramics has established itself as an unchallenged leader in the Indian ceramic industry with a significant presence in India, Africa, The Middle East, the United Kingdom and Russia.

The company has multi-location manufacturing plants in North, West & South with 72 million square meters of saleable material capacity annually. It also has a capacity of approx. 8.92 lakh pieces of sanitary ware and approx. 9.0 lakhs pieces of bath fittings. Somany is a complete décor solutions provider. Its extensive range of products includes Ceramic Walls and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles, Sanitary ware, and Bath fitting as well as Tiles Laying Solutions.