Swiggy Instamart to be the official partner for TATA IPL 2022

BCCI announced today that Swiggy Instamart is the official partner for the 2022 season of TATA IPL tournament. This partnership aims to bring together India’s passion for snacking and cricket.

The Board of Control for Cricket in India (BCCI) announced that Swiggy Instamart, a quick commerce grocery service is the official partner for the 2022 season of the TATA IPL tournament. IPL 2022 is scheduled to be played in the country starting this month from March 26 till May 29.

Also Read: Case Study: How Swiggy Instamart awareness campaign leveraged the cookbook concept

“IPL is one of the most celebrated sports leagues in the world, and we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages, and other snackable options through our quick commerce service Instamart. We look forward to engaging with customers/fans and catering to their needs, be it mid-match snack cravings, beverages, and popcorn for nail-biting finishes or sweet indulgences to celebrate team victories”, said Ashish Lingamneni, Head of Brand at Swiggy.

Speaking on the development, Chairman of the TATA IPL, Brijesh Patel said, “We are delighted to onboard Swiggy Instamart as an official partner of the IPL 2022. We believe that IPL's success is bolstered by the presence of well-known brands like Swiggy Instamart. Snack, entertainment, and cricket go hand in hand, and I am excited for the value this association will add for both Swiggy Instamart and IPL.”

Swiggy’s association with cricket dates back to 2018 when the brand rolled out its first set of TV commercials focusing on the core tents of convenience, no minimum order, and fast delivery. Since then, Swiggy has consistently launched new campaigns during the cricketing season.

In 2020 Swiggy partnered with Disney + Hotstar webcast and Swiggy Instamart with a leading IPL franchise for exciting and engaging campaigns on digital and social channels. This long-standing association with India’s largest sporting event is only getting stronger.