Virtue appoints Kartick Krishnamurthy as Business Director

In his new role, Kartick Krishnamurthy will help the agency to strengthen relationships with existing clients while tapping into the cultural intelligence and production capabilities of VICE Media Group to enable brands to connect with consumers.

Virtue, the creative agency powered by VICE, has appointed experienced communications executive Kartick Krishnamurthy as Business Director. This appointment comes soon after former Famous Innovations founding member, Hayden Scott, joined Virtue’s India team as Senior Creative Director.

Kartick comes with over 20 years of experience in brand management and advertising both in India and MEA, where he partnered with clients to steer their brand strategy and drive business growth. He has in the past worked with agencies such as Ogilvy Mumbai, Lowe Personal, DDB Dubai, and JWT Bangalore. He was instrumental in driving Dell Computers and the Pepsi Foods business including Cheetos, Lays, Sunbites, and Quaker Oats in Saudi Arabia and Egypt. In India, his portfolio includes clients such as Puma, Castrol BP, The Richard Gere Foundation, and Diageo Scotch portfolio.

In addition to strengthening relationships with existing clients such as Diageo, and AB InBev, Kartick will further aim to tap into the cultural intelligence and production capabilities of VICE Media Group to enable brands to connect with consumers.

Also Read: Virtue appoints Hayden Scott as Senior Creative Director for India

Lesley John, Managing Director, Virtue, APAC, said, “Virtue connects brands with consumers through emerging culture, making them relevant and future-ready. Kartick’s experience is perfect to drive that for Virtue as we continue to grow the agency in India. He will work closely with the executive team and senior client partners to shape the future of their brands and I’m delighted to welcome him to Virtue.”

Kartick, said, “Virtue is this amazing powerhouse of world-class creative minds and strategists, with an unparalleled flair for building brands from inside culture. With this heady mix, I see immense opportunity to help drive growth for businesses by thoughtfully challenging norms, and creating a role for brands to sit in the future of culture, and embedded within the ever-evolving fabric of India.”