WOW Skin Science appoints Harsh Parekh as General Manager - Marketing

In his new role, Harsh Parekh will be responsible for building and defining WOW Skin Science’s social media, content strategy, influencer marketing while overlooking celeb endorsements, brand partnerships, and associations.

WOW Skin Science has appointed Harsh Parekh as General Manager - Marketing. He will be responsible for building and defining WOW Skin Science’s social media, content strategy, influencer marketing while overlooking celeb endorsements, brand partnerships, and associations.

With a work experience of over 14 years in the advertising and marketing industry, Harsh has developed expertise in various branches – from conceptualizing and ideating to executing creative and content marketing solutions for brands across India and in the MENA region. In this leadership role, his KRA has been to develop and execute long-term strategic plans and objectives through the identification of issues and opportunities that could influence business growth and profitability.

Harsh has also played a pivotal role in conceiving and executing numerous marketing and branding campaigns and built IPs for brands across FMCG, beauty, fashion, E-comm, F&B, amongst others. A few of his IPs/AFPs and digital films have received accolades at prestigious award ceremonies such as - Indian Television Academy Awards, International Content Marketing Summit, Promax Awards. He has worked on notable brands such as Cultfit, Nykaa, Flipkart, Honda, Lakme, Lifebuoy, and many more.

Also Read: WOW Skin Science appoints Deepika Sabharwal Tewari as Chief Brand Officer

Harsh Parekh, General Manager - Marketing, WOW Skin Science, said, “With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation, and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically. At WOW Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”

Adding to this, Manish Chowdhary, Co-Founder, WOW Skin Science, stated, “We are delighted to welcome Harsh to the WOW Skin Science family. With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of WOW Skin Science through innovative strategies, various partnerships, collaborations, and associations.”