Meraqi Digital bags the Social Media Mandate for WOW! Chicken

Meraqi Digital will be responsible for managing and enhancing the brand's digital properties, which include social media platforms along with SEO, SEM, and media buying.

Meraqi Digital has bagged the digital mandate of WOW! Chicken, a new brand from WOW! Momo. WOW! Chicken has stepped foot into the F&B industry and promises to offer an assorted mix of chicken items in a range of flavours, be it fried or grilled

As part of the mandate, Meraqi Digital will be responsible for managing and enhancing the brand's digital properties, which include social media platforms like Facebook and Instagram along with SEO, SEM, and media buying.

Speaking on the win, Ankit Saraf, Founder of Meraqi Digital, commented “We have extensively worked in the F&B space and are extremely excited to have WOW! Chicken by WOW! Momo onboard. F&B is a rapidly growing and exciting space to be in and with our experience and the brand's strengths, we have an open playground to do some amazing work. We would like to play on their strengths in a market where there are very few direct competitors and help the brand reach a national scale like WOW! Momo.”

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“We are thrilled to come on board with WOW! Chicken. WOW! Momo is quite popular all throughout the country and it will be quite exciting to help WOW! Chicken reaches the same level. The product in itself is quite unique and combined with the existing brand strengths - you have a really powerful brand. We look forward to doing some WOW work for them ”, added Snehja Sanganeria, Co-Founder of Meraqi Digital.

Muralikrishnan, Chief Marketing Officer and Co-founder added, “For us the idea was to bring in a young agency onboard! Wow! Chicken was born to beat the boring flavours that are dominated by the category leaders - if the idea is to have fun with the food we wanted the younger brigade to champion this!”