Oplifi appoints Hina Mittal as Business Head - Affiliate

Hina will be based out of Oplifi’s Gurgaon office and will drive the growth across APAC & Middle East markets.

Speaking on the appointment, Anup Kumar, Co-founder, of Oplifi says, “We started off as a programmatic trading desk and over the last seven years evolved into a full-fledged digital media agency. We are starting this service to bolster our in-house capability. This will help maintain high standards of safety, privacy, and quality. We are delighted to have Hina in our team as she comes with a depth of experience in Affiliate Marketing & Advertiser/Publisher management”.

Hina has been a part of the Affiliate Marketing Industry since its inception of this industry, carrying an extensive work experience of around 17 years. She has in-depth work experience in the Digital Marketing space with expertise in Affiliate Marketing, Native Advertising, Email Marketing & Push Notifications. As CEO and strategic lead of Profiliad Media, she also played the role of a thought leader in the Digital industry.

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A pro in handling both sides of the affiliate marketing business, she has worked in established and start-up Affiliate Networks like DGM India, Pointific Digital & Admitad. She has established business relationships & strategic partnerships with industry-leading Publishers and Advertisers. Possesses strong leadership and people management skills. Professionalism and Sincerity have been the major characteristics of her career. She believes that the learning path never ends, thus she is currently pursuing Post Graduation in Digital Strategy & Marketing Analytics from IIM Nagpur.

Commenting on her new role, Hina, says, "I am really excited about this new opportunity with Oplifi. The idea is to position ourselves as performance delivery partners for clients. Performance marketing is considered a digital marketing strategy driven by results. The objective is to build in-house delivery expertise considering multiple performance marketing channels and affiliates. We aim to closely monitor & deliver high quality performance & exceed clients’ requirements."

Speaking on the appointment, Gautam Dutt-Founder, Oplifi, says, “The Indian digital media has experienced explosive growth during and after the pandemic. Agencies need to keep upgrading their team. Hina will be a great addition to a young and dynamic team at Oplifi.