Wondrlab acquires influencer marketing platform - Opportune

Saurabh Varma owned Wondrlab acquires Opportune, a data-driven influencer marketing platform that uses its proprietary technology and creator network to drive influencer marketing

Wondrlab has acquired Opportune – a data-driven influencer marketing platform that uses its proprietary technology and creator network to drive influencer marketing with speed and accuracy. The platform has currently onboarded 300+ brands.

A new era of democratic media consumption has emerged. Customers today, choose what they listen to
and who they trust. 71% of retail purchase decisions are influenced by social media creators. 45% of social media users use social networks to research brands. 9 in 10 consumers trust word-of-mouth over other advertising forms. It is safe to say that data-driven influencer marketing is key to brands winning.

Talking about the acquisition, Saurabh Varma, Founder & CEO at Wondrlab said, “Opportune is aligned
with our ambition of democratizing the creator economy. The timing of this acquisition can’t get any
better. The Global Influencer Marketing Industry is projected to grow to USD 24 billion by 2025. When
you are building India’s only mar-tech network and not just an agency, a strong influencer marketing
play is key.”

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Kanishk Kanakia, Founder of Opportune, further added, “Opportune will empower brands with a
comprehensive global creator network, speed up influencer discovery ten-fold and its campaign
management dashboard will enhance employee productivity by 75%. The acquisition will help brands
search, sort, and filter influencers and create campaigns within minutes. Going forward, we will approach
influencer marketing from a performance-driven, consumption-first lens. This will enable accurate
measurement and optimization of campaign performance.

Vandana Verma, Co-Founder and Managing Partner at Wondrlab, said, “We are heading towards an
extraordinary expansion by building world-class technology and introducing customized solutions for brands. Wondrlab is fortifying its position as India’s leading mar-tech network by providing its repertoire
of clients with a proprietary platform and specialist influencer solutions.”

Global influencer marketing spends account for roughly 23% of the digital ad spend. About 50 million content creators globally can benefit from this. However, less than 3 million creators are monetizing seriously. Democratizing the influencer marketing space by providing a level-playing field for creators to collaborate with brands, is a ‘Wondrful Opportunity’ waiting to be capitalized on.

Acquiring Opportune will not only help capitalize on this opportunity but will give Wondrlab the power to structure campaigns for brands based on the need for premium and mass influencers, all on the same platform.