Applause Entertainment beefs up business, creative and marketing teams

Applause Entertainment has announced key organizational realignments in its senior leadership team. To further expand its content ecosystem, the company strengthened its core team with newer roles and responsibilities.

Deepak Segal (Head - Content) will now be leading charge across all Content Verticals as the Chief Creative Officer. Prasoon Garg (GM & Business Head), will now consolidate all Business, Commercial, and Revenue functions under him as the Chief Business Officer.

Deepak Segal has created premium web series at the House of Applause. As Chief Creative Officer, he will now take on a wider role across all content verticals, including Movies, Animation, and Unscripted. Prasoon Garg as the Chief Business Officer, along with his team, will streamline all Business, Revenue, Acquisitions, Commercial, Legal, and Operations functions into a single group. Prasoon will also actively work on Business Expansion and Diversification.

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In addition to this, Priya Jhavar, the creative director of shows like Scam 1992 and Avrodh, is promoted to Senior Creative Director. In this new role, Priya will help build, mentor and lead new Creative Groups even as she continues to helm marquee series coming up in the Applause slate. Finally, Devnidhi Bajoria (Senior Marketing Manager) is now The Head of Brand, Marketing & Client Servicing, across all content verticals. She will continue her focus on brand building and work closely with all business and creative teams.

On these recent promotions, Sameer Nair, CEO, Applause Entertainment says, “Deepak, Prasoon, Priya, and Devnidhi have been an integral part of Applause since its inception, sharing the same vision of growing and scaling the content business to greater heights. With newer roles in Business, Creative, and Marketing, and with the support of a diverse team of colleagues who share a common passion for creative excellence, we look forward to expand our content hub & spoke model with ambitious, audacious, and disruptive stories from all over the world.”