Mettl appoints Vineet Singh as CMO to lead its global expansion

In his new role, Vineet Singh intends to deliver innovative marketing process automation and omnichannel digital marketing strategies for product-led growth at Mettl.

Mercer|Mettl, the global leader in talent acquisition and skill assessment, has appointed Vineet Singh as Chief Marketing Officer (CMO) to lead its marketing and customer engagement functions, along with strengthening its global footprint. Vineet intends to deliver innovative marketing process automation and omnichannel digital marketing strategies for the product-led-growth. He will work closely with sales, products, and operations to achieve marketing growth objectives.

Vineet comes with two decades of global experience in building highly functional marketing teams. He has led teams of more than 450+ across geographies and industries such as automobile, retail, health, education, and BFSI and FMCG sectors.

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Commenting on Vineet’s appointment, Siddhartha Gupta, CEO, Mercer | Mettl, said, “I am delighted to welcome Vineet onboard. His high-performance record, combined with his in-depth expertise and strategic acumen, will play a vital role for us as we take our brand to the next level. I cannot think of a better fit than Vineet to lead us as we further advance our market position.”

Prior to joining Mercer | Mettl, he was the Co-Founder and CMO of CopperBridge Media and Appylika. In addition, he has led renowned business teams at Ford, Whirlpool, and Hudson.

On his appointment, Vineet Singh said, “It is rare to find a company with great people, culture, and opportunity that Mercer | Mettl currently has. I aim to provide value beyond the mandate as it allows growth not only personally, but also helps the organization grow exponentially. I look forward to working with all internal and global stakeholders to develop a robust growth story.”