Sidharth Rao moves on from Dentsu India

Sidharth Rao, CEO, dentsuMB Group India, will be leaving the business in December 2022. The agency will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by Ajit Devraj, Indrajeet Mookerjee, and Harsh Shah

Dentsu India has announced that Sidharth Rao, CEO, dentsuMB Group India, will be leaving the business in December 2022. dentsuMB India will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by business leaders Ajit Devraj, Indrajeet Mookerjee and Harsh Shah. The new dentsuMB India leadership team will work with Sidharth through the transition, and in close partnership with Amit Wadhwa, CEO for the entirety of dentsu’s Creative Service Line for India.

Amit Wadhwa, CEO, dentsu Creative India said, “Sid is not just a colleague. He is also a dear friend; our go-to mate. He has played an instrumental role in crafting dentsu’s creative journey for India in partnership with some of our key talents who have now grown into powerful leaders; and that is invaluable. However, when he chose to discuss his new entrepreneurial ambitions with me, I realized how truly he wanted to do this.

Sid has my wholehearted support on his next move. Meanwhile, what gives me great assurance is the fantastic set of leaders that he has mentored during this growth journey. They are already taking charge and delivering with confidence. Although I would miss catching up with Sid at office, our banters will continue beyond work. He deserves to choose a fresh path for his next milestone, and I am sure his next venture would be an innovative one. We truly wish him all the luck for this next big leap.”

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Sidharth Rao added, “Being acquired by dentsu has, by far, been the most important milestone in Webchutney’s journey. It has been a great, great ride. Together, dentsu India and Webchutney are miles ahead of where we started and there are absolutely no regrets. Post the acquisition, I have been around for a decade now and the credit for my journey here goes to the network’s leadership team. I would like to thank them dearly for making dentsu feel like home.

Amit is a great leader and a fantastic comrade. He is the one to ensure that we get the best of opportunities. As I move on, I am glad that Dentsu Webchutney is at a point where it is at its best; and what I take with myself is a sense of immense pride of being associated with dentsu. For my journey ahead, I am exploring a few new ideas in the exciting space of the internet. The plan for it should be ready over the next couple of months.”

Under the strong creative leadership of Ajay Gahlaut, Arjuna Gaur and Aalap Desai - led by Amit Wadhwa, dentsu Creative India has already added 40 new businesses to its kitty in the first quarter of 2022. These include names such as KFC Media, Dalmia Group, Pinnacle, Adidas India, Crickbuzz Plus, Licious, Paytm IPL, Social Alpha, BIBA, TripMoney and TVS Scooters. Add to it the consistent growth that it has been exhibiting for its existing clients including Maruti Suzuki, Flipkart, IKEA, Airtel, and Honda - dentsu Creative India is already aiming at a double-digit growth in revenues this year.