Twitter rebrands media centre to Twitter Create

Twitter Media has been rebranded to Twitter Create, as a hub for professional content creators and brands to access resources and updates from the social network.

Product guides, case studies, and interviews with the social media experts would continue to be shared through the hub with some major site improvements intended to create a better experience and serve a range of audiences through Twitter Create.

Along with professional content creators, social media managers, journalists, and thought leaders, Twitter has expanded the range of professionals and industries served with the inclusion of writers, podcasters, gaming, and nonprofits.

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Content Goals have been grouped by specific goals such as relevance, monetization, and engagement. Content on Twitter is now not restricted by 280 characters, and there are a lot more products on the platform such as Spaces, Communities, and Twitter Blue.

The updated site will provide guides to amplify Pre-roll, a low-friction way to monetize your video content on Twitter, learn more about Amplify Sponsorships, and know about the media partners to monetize premium content.

Creators can also access high-level summaries to granular details, learn how content is performing on Twitter, and work with the Media Studio Producer, to launch, schedule, promote, and clip professionally produced live broadcasts — all within Media Studio. Users can also access content, expertise, and conversations to learn from.