WPP and Epic Games partner to accelerate innovation for clients in the metaverse

WPP partners up with Epic Games to deliver a new era of digital experiences in the metaverse alongwith a new training program to upskill technologists

WPP and Epic Games, the interactive entertainment company and developer of  Fortnite and Unreal Engine, announced a new partnership to help WPP  agencies deliver a new era of digital experiences for brands in the metaverse. The  partnership will include a new training program to upskill thousands of WPP creatives  and technologists on how to create custom brand experiences in Fortnite, and how to  use Unreal Engine for real-time 3D creation and virtual production. This new  metaverse curriculum will consist of three separate tracks for executives, creative  practitioners, and media experts and strategists. 

Early to invest in the tools and talent needed to succeed in the metaverse, WPP  believes that brands and creators have a tremendous opportunity to meet the need for  connection and unlock unlimited creative potential within interactive virtual spaces. For  brands embarking on this journey, success in the metaverse is dependent not only on  creative excellence but deep production capabilities, sound strategies for amplifying  digital experiences and expert knowledge of a complex online safety and privacy  landscape.  

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As a part of this partnership, WPP teams will work closely with experts at Epic to learn  how to build next-generation interactive experiences leveraging Unreal Engine, an  advanced real-time 3D creation tool used across a range of industries including  games, film, architecture, fashion, automotive, music and live events. WPP teams will  be able to take advantage of training and tools to create new experiences in Fortnite,  where creators can build imaginative worlds for brands inside of one of the most globally popular online games. WPP has previously collaborated with SuperAwesome,  an Epic Games company, to produce innovative work such as the immersive Island  built for Adidas in Fortnite for its Ozweego sneaker line. 

WPP will also work with SuperAwesome to deepen its understanding of online safety  and privacy to help its campaigns engage younger audiences safely. 

Nilufar Fowler, Executive Vice President of Strategic Partnerships at WPP: “We  think of WPP as the creative transformation company, one that embraces new  environments like the metaverse and sees the potential for clients. Epic’s technology  is world-class, and we are delighted to partner with it to raise the bar for social  experiences in virtual worlds on behalf of our clients.” 

Matthew Henick, Vice President of Metaverse Development at Epic Games: “The  collaboration between Epic, WPP, its clients and the creator community will accelerate  the building of diverse social entertainment experiences that players across the world  will love. This partnership with WPP bolsters our mission to educate more trailblazing  brands and creators on how Epic’s tools across Fortnite, Unreal Engine, and 3D  marketplaces like ArtStation and Sketchfab can be used to bring their metaverse  visions to life.”