Cannes Lions 2022: India wins 8 metals on Day 5; including a Grand Prix & 2 Titaniums  

Cannes Lions 2022 announced winners in 5 categories; India went home with 8 metals and dentsu Creative won Agency of the year award.

The Cannes Lions International Festival of Creativity 2022 announced its set of winners for the 5ht day in a variety of categories that included Film, Entertainment, Sustainable Development, Titanium and Creative Strategy Lions. India scored 8 metals across many of these categories. Along with this, dentsu Creative won Agency of the year award in the Special Awards announced on the final night.  

dentsu Creative – Vice Media’s ‘The Unfiltered History Tour’ and Ogilvy Mumbai- Cadbury Celebrations’ ‘Shahrukh Khan- My AD’ both won a Titanium each.  

On their win, Amit Wadhwa, CEO India, Dentsu Creative added, “Honestly, I am speechless right now, so it is a challenge to find words and new adjectives to express how I feel. To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, 4 Silvers and 3 Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But guess what this is not where it ends, we are ‘The Agency of the Year!!!!!!!!’. 

Also let me add that while we have won what we have, it is also amazing to see all the other agencies from India win big. What a lovely feeling!! We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners. 

I would also like to share my heartfelt gratitude for all the love, appreciation, and acceptance received from the entire fraternity throughout the festival. All that I can assure you is that this is just the beginning. We have miles to go, newer targets to meet, and records to beat. Wish us luck and keep watching for Dentsu Creative!!” 

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative spoke about their win as well saying, “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”   

Also Read: Cannes Lions 2022: Day 4 winners declared; India scores 19 metals

Leo Burnett’s P&G Whisper ‘The Missing Chapter’ won a Grand Prix in Sustainable Development Goals Lions Category.   

The Sustainable Development Goals Lions also saw VMLY&R Commerce - Unilever's ‘Smart Fill’ winning a Silver metal.  

In the Film Lions Category, FCB India's SOS Children's Village ‘Chatpat’ campaign won a Silver and a Bronze metal.  

The same category saw DDB Mudra – Battlegrounds Mobile ‘Machine-Gun Mouth’ winning a Bronze metal.   

Lastly, VMLY&R Commerce- Unipads ‘Adeli’ campaign went home with a Bronze in Glass: Lion for Change category on the final day of the awards.