YES BANK appoints Nipun Kaushal as Chief Marketing Officer

In the role of Chief Marketing Officer, Nipun Kaushal will be responsible for the Marketing and Corporate Communication (MCC) and Corporate Social Responsibility (CSR) functions of YES BANK.

He will be involved in developing comprehensive marketing and communication strategies that will support the overall strategic objectives of YES BANK.

He will also be accelerating the CSR initiatives to position YES BANK as a leading, socially responsible organization. His appointment further intends to strengthen the overall brand awareness and positioning of YES BANK in the domestic & international markets. He will be reporting to Rajan Pental, Global Head – Retail Banking, YES BANK.

Nipun was the CMO for PNB Metlife Insurance (PMLI) and was responsible to develop and deliver business strategy and build a ‘Customer First' culture. He is a seasoned marketing professional with over 22 years of experience in the financial services and the automobile industry. Prior to PMLI, Nipun worked with Tata Asset Management, Star Union Dai-chi Life Insurance, ICICI Prudential Asset Management, and CitiFinancial Consumer Finance.

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Nipun has delivered across brand management, digital marketing, distributor management sales, product management, e-commerce, and digital strategy. He was involved in the launch of rebranding activity for PMLI and re-crafted the brand strategy and contributed in building brand resonance across 11,000 plus partner bank branches.

Commenting on the appointment, Prashant Kumar, MD & CEO, YES BANK said, “We are delighted to welcome Nipun to lead the Marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the Bank. With Nipun’s appointment as the Chief Marketing Officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight.”

Speaking on the occasion, Nipun Kaushal, Chief Marketing Officer, YES BANK said, “I am happy to be appointed as the CMO of YES BANK and look forward to contributing my humble bit in this transformational journey. The Bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw inspiration from my prior experience to accelerate the marketing efforts and contribute to this growing, purpose-led organization.”