Albatrot wins Digital Marketing mandate for NephroPlus

Albatrot will be responsible form handling the digital presence and create a more prominent voice on all social media channels for NephroPlus

Founded in 2009 by Vikram Vuppula, CEO & seasoned healthcare strategy consultant, and Kamal D. Shah, dialysis & healthcare expert, NephroPlus is one the largest network of dialysis centers in India.

Albatrot is a design-led strategic marketing agency with clients across multiple Indian cities. They possess strong prowess and experience in various creative mandates like digital brand planning, platform-specific creative strategy, campaign ideation & execution, content strategy, design, and communication.

NephroPlus brought Albatrot on board with the aim to breathe new life into their digital presence and create a more prominent voice on all social media channels. With Albatrot, they seek to match the brand’s ambitions of offline growth & expansion with their online efforts.

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Shantanu Pettukola, Senior Account Manager at Albatrot, adds, "We are looking forward to doing some good work with an organisation like NephroPlus. Our goal is to help NephroPlus establish a stronger social media presence through insightful, engaging, and impactful content & campaigns. With the latest marketing tools at our disposal, we aim to bring their online presence up to speed with the big brands. Our primary strategy is to improve their overall digital marketing efforts and establish NephroPlus as an insightful & reliable voice in the healthcare industry."

Furthermore, Kamal D. Shah, co-founder of NephroPlus, shared, “As NephroPlus has improved its physical reach year on year, we now wish to establish a strong digital presence. Being the industry leaders in dialysis treatment, our aim is to address the concerns of both our dialysis guests as well as that of the general public by emerging as the go-to source for all knowledge and insight on kidney health. With the opportunity to choose from various interested agencies, we picked Albatrot for their team’s agility and prowess in rapid online growth. Their creative approach and plan matched our vision. I look forward to working with the Albatrot team to achieve our goal.”