Facebook introduces Music Revenue Sharing for creators to monetize their videos

Music Revenue Sharing is a new monetization feature allowing creators to use authorized music from prominent artists in their Facebook videos and earn a share of in-stream ad revenue.

Meta is introducing Music Revenue Sharing on Facebook, making it easier for creators to monetize their videos that use licensed music from popular and emerging artists like Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, Bicep and more. This gives both creators and music rights holders a new way to earn money from videos on Facebook.

Music Revenue Sharing is powered by Rights Manager, a video, audio and image-matching tool Meta developed to help content owners protect their rights and manage their content at scale. In addition, this feature is made possible through the platform's partnerships across the music industry; it’s the first of its kind at this scale, benefiting creators, their partners, music rights holders and fans.

Also read: Meta introduces logins that don’t require Facebook accounts for VR devices

How It Works

Creators can now earn money through certain videos that use licensed songs with Music Revenue Sharing — something they weren’t able to do previously. Creators must be eligible for in-stream ads in their content and meet Facebook's monetization eligibility standards in order to access Music Revenue Sharing.

Video creators will receive a 20% revenue share on eligible videos, with a separate share going to music rights holders and to Meta.

Content must satisfy Facebook’s monetization policies, Community Standards and music guidelines. The video must be at least 60 seconds long and there must be a visual component in the video as well; the licensed music itself cannot be its primary purpose. More details and criteria for revenue sharing can be found in the Help Center.

Music Revenue Sharing will start rolling out today to video creators globally. Eligible videos will monetize with in-stream ads delivered in the US to start, and they will expand to the rest of the world where music is available on Facebook in the coming months.

Users can find videos from creators they follow and new ones they may not follow yet in Facebook Watch and in Feed.