HYPD stands for #CreatorkiAzaadi in its latest campaign created by creators, for creators

HYPD launched a rap ‘By creators, For creators’, showcasing that being a creator is the same as being a doctor, engineer, lawyer, or any other profession

HYPD stands for "Creator Banne ki Azaadi" with its latest Creator Anthem and seeks to provide creators financial freedom by turning them into Creator-Preneurs.

The platform is enabling creators to take control of their true earning potential by enabling them to launch their own stores. Turning the true power of influence into legit, sustainable income, one piece of content at a time. Since content is the new currency in the digital age, it's important to empower and recognise content creators.

HYPD launched a rap ‘By creators, For creators’, showcasing that being a creator is the same as being a doctor, engineer, lawyer, or any other profession. The creator anthem emphasizes the freedom to create content, freedom to earn, freedom to thrive and freedom to exist.

Creators aren't simply disrupting the media world, they're turning entire industries upside down. But still being a creator is not treated at par with other professions. Hypd’s mission is that being a creator has to be an aspiration filled with pride and that can only come with having sustainable and rewarding financial freedom.

Also read: Expert Speak: The rise of Creator Collectives

The anthem that went on air on Instagram & YouTube features a variety of real-life Creators who throw light on the daily routine of the creator. The anthem shows them demanding #CreatorKiAzaadi - azaadi from social norms and Azaadi to create content are a few other topics mentioned in the rap.

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