Pinterest launches new features for Shopify merchants on the platform

Pinterest introduces hosted checkout for Shopify merchants making an easier way to checkout by removing several steps

Hosted checkout the latest Pinterest shopping experience is being launched via Shopify. By eliminating many steps from the checkout process, this new shopping experience makes it easier than ever for customers to buy on Pinterest and for merchants to sell.

Skip the extra steps

This new purchasing process takes their shopping integrations to the next level. It removes friction from the shopping process—making it simpler and faster for people to buy from merchants.

Usually, when people want to shop from a product Pin, there are several steps before the final purchase. They click the Pin, visit the retailer’s own site and go through extra steps to add products to their cart, enter payment and shipping details, etc. Hosted checkout removes many of these steps. People can browse, click and buy—all without leaving the Pinterest shopping experience.

When someone shops from a product Pin with hosted checkout, they pick the exact product they want—think colors or sizing. Then, they tap “Buy” to enter the hosted checkout experience via Shopify. From there, it’s just a matter of final details like shipping and payment.

Also read: Global Monthly Active Users decreased 5% yoy: Pinterest Q2 2022

A better shopping experience pays off

In a beta study, shoppers who used hosted checkout on Pinterest were more likely to make a purchase. In fact, the platform saw a +3.9% lift in their purchase propensity and a +2.7% lift in checkouts per user compared to Pinners who did not encounter the hosted checkout experience.1

The user's product Pins will also get boosted organic distribution in places like the Pinterest home feed, search and shopping surfaces. So they will keep reaching even more people, getting more chances to improve their results.

Your brand, your way

By using hosted checkout, one is actively acquiring new customers for their brand. They will receive all order and customer information and will manage things like order status updates and support. This gives the brand more control over the customer relationship and brand integrity throughout the sale.

Find out if you’re eligible

Hosted checkout is currently available to select US merchants who are in the Pinterest Verified Merchant Program and use Shopify to sell their products on Pinterest. Eligible merchants will see the hosted checkout section at the top of the shopping settings in the Shopify app. If users see the option, turn it on, and they will be ready to go.