Each year brands leverage the Independence Day occasion to nurture patriotism amongst Indians through their campaigns ranging from nostalgia to social issues.
Independence and freedom are values cherished by people all across the world. Like every other country, India celebrates its independence with fervor and devotion. The impact of this celebration is undoubtedly felt both online and offline. Saffron, white, and green colors are everywhere, especially on social media, WhatsApp, and other platforms in the form of viral movies, images, and so on. Why not, since social media is the most widely used method for instant interaction?
On this patriotic day, there are several digital and social media marketing campaigns. However, many of them were so remarkable that they left a mark and captured the hearts of millions of Indians with their creative campaigns.
One of them was the high-quality biscuit; Parle G launched a fantastic campaign in 2018 to celebrate Independence Day. This campaign was marketed under the hashtag #YouAreMyParleG, a 2.5-minute film released as a homage to Indian troops.
Upstox also launched its Independence Day campaign #StartKarkeDekho to encourage people to take the first step on their financial path and invest in their future. The campaign wants to build an investment culture across the country by demonstrating how simple it is to take the first step.
Apart from its two-wheelers, which are a permanent driving solution for Indians, Hero MotoCorp's #HeroSalutes campaign is permanently embedded in India's marketing canvas. Hero paid respect to India's true heroes, who fight for the country while being apart from their own families and friends in order to safeguard India's safety. It demonstrated that they are constantly supported by their families and deserve to be recognized by their countrymen!
Here are some picks for Independence day campaigns that stood out:
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