Samsung continues their collab with BTS and launches a new music video with the band ahead of the launch of their new Galaxy Z4.

A music video by Korean boy band BTS was launched by Samsung ahead of its new Galaxy Z4 flip phone launch.

Samsung GalaxyZ4 BTS Campaign is a treat for every fan. The boy band BTS is not unknown to the world of music; they sweep the world off their feet with every song and album launched. With millions of followers around the world and collaborating with some of the major brands and companies, BTS also collaborated with Samsung for the launch of the new Galaxy z4.

Samsung is another deep-rooted name in the tech world. For the launch of Galaxy Z Flip4, they released a four-minute ad featuring K-Pop Sensation BTS singing Yet To Come (The Most Beautiful Moment).

Samsung GalaxyZ4 BTS video starts off with a fan of BTS entering a house and taking out their Galaxy Z4 Flip phone and playing a song by the band while lying on the bed when suddenly a member of the BTS band enters the door and starts singing. There is another member sitting by the window and continues singing the song; the rest of the band is unveiled in the house, continuing to sing the song when they take the phone from the fan’s hand.

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The video is made so to highlight the messaging - unfold the world with Samsung. Taking the imaginative musical route, the brand focuses on the numerous features the phone has to offer.

In the musical ad, the fan opens a door and enters an empty desert with only the phone sitting on a chair, they pick up and unfold it and zoom and far away they see a clear video of the band members singing the song, showing the camera qualities and zoom pixels of the phone. The video continues into the band singing and dancing around the three locations all shot from the point of view of the fan and ends with the fan sitting on the bed and folding the phone back with the band next to them.

The digital representation took place in some of the most renowned landmarks of the world, where the video of the band was displayed for over an hour for millions of people to watch. From Times Square, Piccadilly Circus in London, Kudamm Berlin, and lastly, CEOX Seoul, OOH Billboards at Oxford Street, major streets in Tokyo, and more, the brand and the band took over the world with this video launch.

The global campaign is a music video of the band which showcases them from a fan’s point of view whilst unfolding the features of the new Galaxy Z4.  People could access what they saw on the billboard on their phones all by just scanning the QR code appearing on the screen and enjoy. The video is called ‘Yet to Come’ which is a play on the to-be-launched Galaxy Z4.