Madison Media Infinity wins the Media AOR of Polycab India Ltd

Madison Media Infinity bagged the media AOR of Polycab India Ltd and will help the brand in its future growth and brand building.

Madison Media Infinity has won the media AOR for India’s leading electrical solutions brand, Polycab India Ltd. The account was won in a multi-agency pitch involving several rounds of presentations.

Polycab India Limited is one of India's leading manufacturers of Wires and Cables and a fast-growing FMEG (fast moving electrical goods) company with a consolidated turnover of INR 122+ billion. Polycab India has a wide range of lifestyle-enhancing offerings including Polycab BLDC fans, LED lights, water heaters, smart automation solutions (IoT), switches, switchgears to cite a few. Polycab’s 23 manufacturing facilities are spread over four locations across Halol, Nashik, Roorkee and Daman. 

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On this association, Nilesh Malani, Executive President and CMO, Polycab India Ltd., said “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.” 

Abhik Banerjee, COO, Madison Media Infinity, said “In Polycab's endeavor to be the leading electrical solutions provider, we're pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”

Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. 

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison Media Infinity is a part of Madison World, India’s largest homegrown Communication Agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.