OnePlus launches 'Stay Connected, Stay Smarter' campaign ft. Shahid and Mira Kapoor engaged in a leisurely experience 

The OnePlus TV campaign featuring Shahid-Mira weaves a heartwarming story to bring families together 

Titled, ‘Stay Connected, Stay Smarter’, the film with Shahid Kapoor and Mira Kapoor features a creative and warm story. Utsav Gokhani came up with the idea for the campaign, which was developed in collaboration with Media Monks under the direction of Suraj Wanvari.

The campaign shows Mira enjoying the OnePlus TV in their beautiful decorated home. Mira is loving the TV through a connected OnePlus ecosystem - making the entire experience not only immersive but also convenient. Shahid is seen entering the set-up, urging his wife to unplug, which she then does with a voice command. The campaign ties up the celebration spirit with various nifty features that the brand offers. 

Commenting on the campaign, Ishita Grover, Director - Marketing Communications, OnePlus India said, “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched the “Stay Connected. Stay Smarter.” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.” 

Saurabh Kapoor, Director of Brand and Category Management, OnePlus India shared, “Through the ‘Stay Connected. Stay Smarter.’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123% YoY growth rate, and today, OnePlus is among the top 3 smart TV brands in the overall TV market in India in
Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like “Stay Connected. Stay Smarter.”, we hope to also help our community derive a better quality of life with their loved ones”.

Through the campaign, the brand manages to highlight the importance of connecting with their loved ones in a more meaningful way through an engaging story, while keeping the much-loved Bollywood couple and product features at heart.  

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