Fibe awards its digital mandate to Blink Digital

With the mandate, Blink Digital will now be in charge of digital strategy, ideation, and execution for Fibe.

Blink Digital has been awarded the digital marketing mandate for Fibe. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, previously EarlySalary.

This partnership will work towards establishing the brand as a go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience. The agency has already worked on its first campaign for Fibe. The campaign: Fibe — Aapke Paise Wali, which talks about ease of using its services.

The agency will assist the brand in staying ahead of the curve regarding social media engagement. Its new campaign ideated for Fibe gives a fresh outlook to consumer lending in the financial landscape.

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Talking about the association, Rikki Agarwal, Co-Founder and COO of Blink Digital, said, “We have associated with Fibe to create a digital marketing strategy which will help them to connect better with their target audience. At Blink we always look forward to creating a seamless yet unique experience for our clients, while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe showcasing its legacy to the right audience at the right time through various social media channels” 

“We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are assertive that the digital agency will position our properties to our highest expectations” said Sudesh Shetty, Founding Member and Director – Marketing, Fibe.