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LinkedIn India debuts on Instagram with a GenZ focused campaign - #LinkedInByYou

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To build a community of aspiring young professionals, LinkedIn India has launched its first country-specific Instagram page.

It will give an insight into nuances of current work-culture aspects - be it real-world challenges such as moonlighting and quiet quitting or the fun aspects of being a working professional.

As a part of the Instagram feed launch, the platform initiated #LinkedInByYou, a campaign focused on empowering Gen Z voices. The objective of the initiative is to start conversations about various aspects of today’s work life. The initiative gives the youth an opportunity to share their thoughts and experiences on a centralised platform.

Young creators and IG users with open profiles can nominate themselves through Stories and Reels tagging @LinkedIn_In, discussing the issues important to them, with #LinkedInByYou.

Also Read: LinkedIn launches new slate of features for marketers

The winners can further co-create content with LinkedIn, as the face of LinkedIn India’s Instagram handle for a day.

Over the years LinkedIn has unveiled various initiatives that give users an opportunity to hack the numerous hurdles that new-age professionals face.

With this new Instagram page, LinkedIn takes the conversation to the masses while giving them an opportunity to talk about the things that truly matter.

LinkedIn Linkedin India GenZ Campaign LinkedIn for GenZ LinkedIn GenZ campaign LinkedIn India Instagram Page LinkedIn Instagram LinkedInByYou