Snapchat announces a global partnership with LaLiga

In accordance with the new global partnership with LaLiga, a major European football leagues, Snapchat plans to bring the league's games to the football enthusiasts on the platform.

Snapchat users keeping up with the LaLiga league would be able to access weekly game highlights, historic archives, top goals, saves of the year, behind-the-scenes content, as well as the league-themed Lenses, stickers, Bitmojis, and more.

The fútbol fans will be able to enjoy the best moments of the game through a dedicated Discover Show called LaLiga Show Time, as well as Stories and Spotlight content posted by the LaLiga Snap Star account.

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"This agreement is a step forward for LaLiga in its strategy of digitalization and reaching young audiences, as well as a reinforcement of our work on social media,” said Alfredo Bermejo, Digital Strategy Director of LaLiga. “Among the major European leagues, we are leaders with the most followers on social media, as we currently have more than 164 million, a record figure. The Snap ecosystem tools also allow us to offer quality LaLiga content to younger fans.”

Alejandro Arenas, International Sports Partnerships, Snap Inc. said, “We are so thrilled to partner with LaLiga, one of the world's most important sports leagues, and to be able to offer premium football content to Snapchatters across the globe. This is Snap’s very first partnership with a major European league and the beginning of a new way for football fans to experience their sport, whether that’s watching match highlights, playing with and sharing immersive football AR experiences, or kitting out their Bitmoji in their favorite team’s kit.”

In the first quarter of 2022, Snapchat expanded its global content offering by partnering with News UK, TF1, and Le Monde in France, and MBC and Al Arabiya in the Middle East, in addition to several active partnerships with studios and content houses, that offer their slate of content on the Discover tab of the platform. With the latest partnership, Snapchat would have an exclusive offering in the Sports genre, a highly consumed genre on a global scale.