Crosshairs Communication bags PR mandate for Formula 11 Karting

Crosshairs Communication will be responsible for managing the end-to-end PR solutions for Formula 11 Karting in India.

Crosshairs Communication, a public relations (PR) and social media agency bagged the PR mandate for Formula 11 karting, Next-Gen Karting. The agency bagged the account and will be responsible for the brand's visibility and public relations along with media duties for the brand.

Formula 11 Karting, created by Snow World Entertainment, this next-gen karting adventure comes with the fastest karting track spread across 4.5 acres of land in the heart of Noida. Enabling guests with the ultimate thrilling experience of driving on an international race track, the Formula 11 Karting track is 700 meters long and 8 meters wide for a single lap; where one would cross 11 sharp turns to reach the end of the lap. With upgraded safety and sanitisation protocols, the finesse of the global racing circuit is seen through the best-in-class paddock hospitality experience and assistance provided by an international consultant who has been key to designing six Formula 1 track globally.

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Commenting about the engagement, Stuti Jalan, Founder of Crosshairs Communication, said, “We are thrilled to partner with Formula 11 Karting, which is committed to fostering inclusivity in Indian motorsports. For Formula 11 Karting, we are looking forward to developing and implementing disruptive communications campaigns that will raise brand awareness and target the appropriate audiences. I have faith that we will increase brand affinity and support the company in achieving its goals.”

Crosshair Communications will be in charge of communications strategy, campaign launching, and industry leadership positioning in addition to managing media relations.