First Sight wins TruNativ's digital mandate

The mandate entails working on digital campaign strategy with ideation, execution and accelerating digital presence for TruNativ.

First Sight has acquired the digital mandate of TruNativ, a nutrition brand that delivers whole-food nutrition to consumers. The brand's flagship is an everyday range of products, that aims for the entire family to meet their nutritional needs in a convenient, hassle-free manner. In addition, Kareena Kapoor Khan represents the brand. 

Also Read: Relevance is key to ensuring longer shelf-life of campaigns: Shrenik Gandhi

With a full range of digital solutions for brands and businesses, the digital full-stack D2C enablers firm caters to a wide range of businesses. It will employ its expertise in amplifying TruNativ’s reach by creating ad content for a varied demographic spanning all over India. 

According to the collaboration, the overall objective entails a digital campaign strategy with ideation, execution and accelerating digital presence for the brand. The forte lies in magnifying the business, where they aim to level up and expand with personalized strategies in order to reach their target audiences. 

Commenting on the win Akshay Khirodwala, Founder and CEO of First Sight, said, “We have worked in this category in the past and it has helped us understand the market, the vision of the brand and how to position it for it's target audience”. Together, we are looking forward to creating innumerable insight-led campaigns for TruNativ driving remarkable results and achieving new levels of success in the digital space".