Myntra onboards Sunder Balasubramanian as its CMO

E-commerce platform Myntra has a new Chief Marketing Officer.

Sunder Balasubramanian has joined e-commerce platform Myntra as its new Chief Marketing Officer. Myntra's former CMO Harish Narayanan resigned from the role in November 2021.

Current CMO Sunder joins from Coupang, where he managed the marketing launch of Coupang in Taiwan & Japan. Previously at Disney+ Hotstar, he lead the brand marketing, content marketing & acquisitions mandate for the subscriptions business.

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Prior to this, Sunder was the category head at Colgate Palmolive India, responsible for driving the P&L for the $500 million toothpaste business, and leading brand and equity growth.

Sunder has 18+ years of experience across the consumer-tech, FMCG & advertising industries. Over this period, he has built proficiency in driving growth agenda, marketing & brand strategy, P&L delivery, new category development, digital marketing, innovation strategy, and team management & leadership.