Rediffusion Healthcare rebrands and relaunches as Wellth

Rediffusion Healthcare will now be known as Wellth and will fall under the jurisdiction of its Joint President, Kalyani Srivastava.

Rediffusion has announced that Rediffusion Healthcare would henceforth be known as Wellth, effectively from December 01. Wellth will report into Kalyani Srivastava, Joint President of Rediffusion.

The brand's original avatar, Sudler & Hennessey, was launched a full 20 years ago, in 2022 when it was a part of the Young & Rubicam network.

“The new branding signals that fact that Wellth is really the true Wealth for all humans. Rediffusion Healthcare has had a very illustrious past with award winning work for GSK, Dr. Reddy’s, Glenmark, Abbott, Bayer, Pfizer, Sun Pharma, Wockhardt, Cipla, Merck, Sanofi … practically all the big names of the pharma and healthcare business. The new entity brings newer competencies, new knowledge and new perspectives to this specialized domain”, says Dr. Sandeep Goyal, Managing Director of Group Rediffusion.

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“We have extensive experience in running a cloud-based customizable proprietary system that is an all-encompassing HCP and patient engagement platform for multiple pharma companies in the US from India. We plan to further expand this practice,” adds Rajendra Gupta, chief Growth Officer of Rediffusion.

In 2023, Wellth will expand its footprint to Delhi, Ahmedabad and Bangalore, in addition to its homebase, Mumbai.