Indian advertisers took a big swing towards embracing technology in creativity this year. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that stood out.
The Indian advertising industry is a hotbed of ideas. It is rich in culture, full of humour and is known for its creativity. This year, we saw many creative campaigns that made use of technology to make a difference. On the other hand, a few brands also took a much-needed step forward towards inclusivity.
After the year 2020 turned the marketing world upside down, brands and businesses of all sizes had to reimagine their communication strategies and evolve with the rapidly changing times. So, when we look back at 2022, we see a theme of togetherness, resuming life after the pandemic, love and unity emerging on the canvas of advertising. Some of these excellent campaigns will stay relevant for decades to come, while others make a topical point.
We spoke to Raj Kamble, CCO, Famous Innovations, Dhruv Warrior, National Creative Director FoxyMoron, Aalap Desai, Chief Creative Officer, Creative Experience, West, Dentsu Creative India, Rahul Mathew, CCO, DDB Mudra Group and Vikash Chemjong, CCO, Cheil India to find out their favourite campaigns from 2022. The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team.
Here are the top 50 Indian ad campaigns of 2022 in no particular order:
Goodfellows India - ‘Companionship means different things to different people’
Sirona - Let’s Stop the Period Shame
Prega News - #SheIsImperfectlyPerfect
India Gate - #EmotionCalledBiryani
Jaquar - Professional Lightings for Your Office
Cadbury Dairy Milk – Let’s #HeartTheHappiness
BYJU'S - A Letter to Lionel Messi
HUL - Bin Boy
Social Throwback is Social Samosa’s marquee editorial property that recaps the important happenings of the industry from the year that went by. You can catch up with 2022 here.
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