Twitter offers advertisers incentives in a bid to win them back

Twitter is offering uncommonly generous deals to advertising spenders who left the platform after Elon Musk’s takeover.

Twitter is reportedly offering generous deals to advertisers in an effort to boost advertising spends before the end of the year. According to Reuters, Twitter has personally shared emails regarding this with advertising agencies.

Globally, Twitter is offering a ‘value add’ to advertisers that reach a certain amount of ad spendings, according to the email. Within the US, if an advertiser spends $200,000, they’ll get a 25% value add, if they spend $350,000, they’ll receive a 50% value add and if they spend $500,000, they’ll get a 100% value add, capped at $1 million per advertiser. The spend must be placed before December 31 for advertisers to get the full benefit. 

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According to a report, it has been said that the offers extended to the marketers in the US, UK and the rest of the world are slightly different. The reports also said that brands aren’t very convinced by this generous incentive. Time will tell whether advertisers will come back to the platform or not. 

Ever since Elon Musk’s takeover, he has been involved in multiple controversies, some of them being the lack of regulation in content moderation. This resulted in some of the biggest ad spenders pulling out of Twitter advertising. Some of them include Chevrolet, Chipotle, Ford, Jeep, Volkswagen, General Motors, and General Mills. Majority of brands have quietly pulled out or reduced their ad spends on Twitter, while a few have publicly issued statements about their departure.  

Twitter has since shared a blog highlighting its commitment to the rules and regulations placed on content moderations and that it is the platform's mission to promote and protect the public conversation.