Ashish Bahl to become CEO of DY Works

Ashish's key focus at the agency will be to use design-thinking and semiotics to build purpose-driven brands and commit to a human-centric business design. 

DY Works, a marketing agency, has announced the appointment of Ashish Bahl as CEO. 

On this appointment, Ashish Bahl commented, “I’m honored to join an incredible team at DY. My key focus will be to use design-thinking and semiotics to build purpose-driven brands. In this new phase at DY we will expand the definition of design where we will build brands committed to human-centric business design. I look forward to this new journey and creating some fantastic work with the DY team.” 

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Ashish has spent over 25 years reshaping brands and building memorable campaigns in advertising, marketing and media. He has worked with SABMiller India (now AB-Inbev) Neo Cricket and Sports, McCann, Contract, JWT, Leo Burnett and O&M, and global brands including Pepsi, Coca-Cola, MasterCard, Nestle, ESPN, SABMiller, Hero-Honda and many more. Since 2017, Ashish has founded/co-founded three companies including The Happiness Project, 1418 (a platform for 14-18 year-olds) and Happinessperkm (India’s only motorcycling brand built by riders). 

Santosh Desai, CEO & Managing Director, FutureBrands, said, “I’m thrilled to welcome Ashish on-board. Ashish’s appointment signals the evolution of DY Works from building products and experiences to re-crafting and using design-thinking to find impactful solutions rooted in deeper belief systems. I’m excited about what’s yet to come and the change we’ll bring.” 

Ashish takes over from Tresa Paul who has moved on to pursue new opportunities.