Filter Coffee Co. wins Dr. G's Digital Media mandate

The agency will create, manage and execute end-to-end digital strategies for the brand. The account will be handled by the agency’s Mumbai office. 

Filter Coffee Co. has won the digital media mandate for Dr. G - The Skincare Specialist. The brand offers science-backed luxury skincare solutions with over a decade of dermatology expertise and on-ground practice to treat a range of skin concerns. 

The duties were awarded to the agency following a multi-agency pitch and will be handled by the agency's Mumbai office located at Worli. 

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The mandate aims at developing a firm strategic approach for the brand across digital platforms and PR while including engaging content and creativity to expand overall awareness and create a unique and authentic brand voice. 

Commenting on this association, Dr. Geetika Mittal Gupta, Founder, Dr. G, and ISAAC Luxe said, "We were on the lookout for a team that would help us outwit our competitors with strategic, design-driven content. Looking forward to the innovative ideas Filter Coffee Co. has to offer.” 

Commenting on the win, Anuja Deora Sanctis, CEO, and Founder of Filter Coffee Co. said, “We look forward to strengthening Dr. G’s digital presence, with a brand of such amazing skincare solutions, it’s very important to have the right kind of strategies. As Filter Coffee Co. is driven by next-generation technologies and solely focuses on its client's business growth, we look forward to this partnership." 

In the last seven years, Filter Coffee Co. has worked with brands such as L’Oreal, Nature's Basket, P&G, Nykaa, Estee Lauder Companies, Plum Goodness, Forest Essentials, Kimirica, Starbucks and more.