WPP acquires digital transformation agency, Fēnom Digital

WPP's acquisition is part of the network's strategy to help clients drive growth across all major digital routes to market in all major markets.

WPP's acquisition spree continues. The advertising giant has announced the acquisition of Fēnom Digital, a digital transformation agency from North America. Founded by Dylan Runne three years ago in New York, the agency specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America.

Also Read: Social Throwback 2022: The year of revenge & revival in India’s travel industry

It will join WPP’s global commerce capability within Wunderman Thompson, which drives over $30 billion in GMV for brands such as Nestlé, Bosch and Microsoft. This acquisition is part of Wunderman Thompson’s strategy to help clients drive growth across all major digital routes to market in all major markets and will complement the 3500 commerce experts within the Wunderman Thompson group. 

The announcement follows other recent Wunderman Thompson acquisitions in the commerce space including Diff and Newcraft. These further strengthened WPP’s overall digital commerce capabilities and reflect the company’s ongoing investment into its commerce offer for clients as consumer needs continue to change. It is aligned with WPP's accelerated growth strategy, building on existing capabilities in the areas of commerce and technology. 

Mark Read, CEO of WPP, said: “Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023. The Fēnom team brings a proven  track record of success paired with deep industry expertise and I’m delighted to welcome them  to WPP.” 

Neil Stewart, CEO of Wunderman Thompson Commerce & Technology, said: “We have been highly impressed at the sales growth Dylan and the Fēnom Digital team have achieved for their clients. Their expertise complements and strengthens the world-class Salesforce capability that we already have in North America. We are looking forward to bringing our combined expertise to service clients across multiple Salesforce clouds.” 

Dylan Runne, CEO, Fēnom Digital, said: “We couldn’t be happier to be joining the Wunderman Thompson family and bringing our best-in-class commerce solutions to the world’s leading digital agency. Wunderman Thompson’s commerce focus and breadth of capabilities and experience open the door for Fēnom to accelerate growth and continue executing on the vision of being the leading global Salesforce Digital Transformation Agency."