Prism Digital wins CZN Burak Gurme's PR, social and digital mandate

Prism Digital will drive the digital marketing and PR communications strategy for the launch of CZN Burak Gurme.

A subsidiary of Dives Holding, CZN Burak Gurme, a Turkish restaurant chain partners with Prism Digital, a Dubai-based full-service digital marketing agency. Prism will drive the digital marketing and PR communications strategy for the launch of CZN Burak Gurme, a new concept restaurant offering a contemporary take on Turkish flavours located in the heart of the city.

Prism Digital is a well-known restaurant and hospitality marketing consultancy and has invested significantly in the latest AI-driven digital marketing capabilities with data-driven creative targeted social content. Prism Digital has been tasked with strengthening the brand positioning, driving brand visibility and increasing recall value for CZN Burak Gurme with the help of pioneering approaches through social media marketing, influencer management, PR and strategic media management, bespoke influencer collaborations and tailored boosting strategy for the restaurant. 

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Lovetto Nazareth, Managing Director, Prism Digital comments, “We are honoured to earn the opportunity to work for a brand like CZN Burak Gurme, a powerhouse brand which is a youthful representation of Turkey. I personally take immense pride in this association and what the brand stands for. We look forward to elevating the benchmark for restaurant launches in the highly competitive F&B industry of the region by adding serious value to the launch campaign of CZN Burak Gurme through innovative strategies like Augmented Reality and WhatsApp for Business. Additionally, I believe unique touchpoints like QR code-led tabletop experiences and AR experiential filters are highly engaging initiatives all set to make a splash in the market.”