Bing is now powered by AI-based image creator

Last month, the new AI-powered Bing and Microsoft Edge were launched to deliver better search, complete answers, a new chat experience, and the ability to create content, and now Microsoft is making the chat experience of Bing more visual with the AI-based image creator.

Microsoft has announced the launch of Bing Image Creator, new AI-powered visual Stories, and updated Knowledge Cards to the new Bing and Edge preview. Powered by an advanced version of the DALL∙E model from their partners at OpenAI, Bing Image Creator allows users to create an image simply by using their own words to describe the picture they want to see. Now users can generate both written and visual content in one place, from within the chat.

Based on an insight derived from the research that states the human brain processes visual information about 60,000 times faster than text, visual tools are a critical way people search, create and gain understanding. Based on Bing data, images are one of the most searched categories, second only to general web searches. Historically, the search was limited to images that already existed on the web.

For those in the Bing preview, Bing Image Creator will be fully integrated into the Bing chat experience, rolling out initially in Creative mode. By typing in a description of an image, providing additional contexts like location or activity, and choosing an art style, Image Creator will generate an image from the users' own imagination. Just type something like “draw an image” or “create an image” as a prompt in chat to get creating a visual for a newsletter to friends or as inspiration for redecorating the living room.

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Bing Image Creator preview will also be available in Microsoft Edge, making it the first and only browser with an integrated AI-powered image generator. To use Bing Image Creator in Edge, click the Bing Image Creator icon in the sidebar to create the image or invoke it from Bing chat in Edge.

Since making the new Bing available in preview, Microsoft has been testing it with people to get real-world feedback to learn and improve the experience. People used it in some ways the company expected and others it didn’t. Bing Image Creator will be launched in a phased approach by flighting with a set of preview users before expanding more broadly. The company will initially only include Image Creator in the Creative mode of Bing chat and the intention is to make it available in Balanced and Precise mode over time. The company is also working on some ongoing optimizations for how Image Creator works in multi-turn chats.