Data: 150k+ Reels around T20 Women's World Cup receive over 140 Mn engagement

Meta has shared insights about the social engagement that the players and teams at the ICC Women’s T20 World Cup in South Africa garnered.  

Smriti Mandhana was one the most popular players and India vs Pakistan match was one of the most popular matches from ICC Women’s T20 World Cup on Instagram, with over a billion plays on Instagram Reels throughout the tournament from India. 

Cricket is a popular youth interest in India, so the robust conversation and engagement on Instagram during the event were unsurprising. More than 150,000 Reels, with over 140 million engagements related to the matches have been created about the tournament from its start on February 10th to its end on February 26th.

"We’re excited that our platforms are the home where people can express themselves and support each other. In context to International Women’s Day, that’s very important because we believe in empowering women - whether you’re a consumer, a creator, a business owner, a sportsperson, or a fan. We’re happy to see an entire nation backing women in a sport traditionally dominated by men, and that we’ve been able to play a small role in it", says Sandhya Devanathan, Vice President, Facebook India (Meta)

While a lot of the action was posted from the   @icc, @t20worldcup, and the cricketers’ Instagram accounts, a squad of content creators was also sent to the host nation, South Africa, to cover the tournament. These creators – Rida Tharana, Saloni Gaur, and RJ Kisna – shared reels from a spectator’s lens and collaborated with various teams to create content in a fun way for their audience.

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Insights from ICC Women’s T20 World Cup: 

Some of the most talked about players: 

• Smriti Mandhana
• Harmanpreet Kaur
• Ellyse Perry
• Richa Ghosh
• Jemimah Rodrigues

Some of the most talked about teams:

• India
• Australia 
• Pakistan
• England 
• South Africa

Some of the most talked about matches:

• IndvsPak
• AusvsInd
• EngvsInd 
• IndvsIre
• WivsInd

Some of the most popular hashtags: (apart from matches)

• #t20worldcup
• #Womencricket
• #womeninblue