Dentsu elevates Sanjay Bhasin & Prakash Kamdar to promote growth in Southeast Asia

Veteran industry leaders Sanjay Bhasin and Prakash Kamdar will lead Southeast Asia operations as CEO and CEO, Clients & Solutions respectively.

Dentsu announces the appointment of veteran industry leaders Sanjay Bhasin and Prakash Kamdar as CEO Southeast Asia and CEO, Clients & Solutions, Southeast Asia respectively to lead the fast-growing market for the network in APAC.

The newly formed SEA cluster will include Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Southeast Asia is experiencing exponential growth and transformation. Its advertising spend growth is anticipated to outpace Asia Pacific, and with current combined GDP of USD$3.1 trillion*, it’s expected to be the fourth largest economy by 2030. 

Rob Gilby, CEO APAC, dentsu, said: “It’s well documented that SEA is experiencing exponential growth and tremendous transformation. Aligning with this is a natural progression for the business and will support significant investment in and commitment to our people, our clients, our partners and our competitive capabilities in this important growth region. I could not be more excited about the proven leaders in Sanjay, Prakash and Bharti leading our over 4,000 diverse talents to accelerate our clients’ and our growth in SEA.”

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Sanjay used to be the CEO - Myanmar, Thailand and Vietnam, dentsu, and has 30 years of experience across APAC and SEA region, Sanjay was formerly CEO of Y&R SEA from 2012 to 2018.

The network has also announced the appointment of Bharti Agrawal​ as CFO, Southeast Asia, dentsu. Bharti is a proven leader with over 20 years of extensive financial experience together with operational, commercial and M&A expertise in listed and private organisations across the UK, Brazil and Southeast Asia. She has been in the role for some years already while MaryAnn Puthussery, General Counsel Southeast Asia, dentsu and Yvonne Tan, Group HR Director, Southeast Asia dentsu have been in Southeast Asia roles for the past year and are also strong members of the dentsu Southeast Asia leadership bench.

Sanjay Bhasin, CEO Southeast Asia, dentsu, said: “SEA has been my home for the best part of my professional life and I have had the privilege of working with some of the most ambitious businesses and leading some of the most talented teams in just about every market in this incredibly exciting and diverse cluster. Us coming together as one borderless team to realise the promise of SEA in the decade of SEA is quite simply the right next step in dentsu’s and my journey. Personally and professionally, I have also known Prakash and Bharti for several decades and we have built an exceptional chemistry during the years of working together. I could not ask for a better, more collaborative and talented team to embark on this new and exciting era together with.”

Prakash brings with him 27 years of expertise in digital marketing and digital transformation and has a strong track record in client-centricity and creating transformative solutions. He has been the CEO, Singapore, dentsu since 2019 and concurrent CEO, Indonesia, dentsu since January 2022.

Prakash Kamdar, CEO, Clients & Solutions Southeast Asia, dentsu, said: “Since joining dentsu in 2012 as CEO of Isobar Singapore, I have seen the business through its transformation, and I have been truly humbled by the responsibility and confidence that has been given to me. I have played various different roles at dentsu in the last 11 years, however my deep love and passion has always been for using the combined power of creativity, design, data, media, and technology to create transformative solutions that help businesses and brands achieve their growth and good ambitions. I am eager and excited to work with Sanjay, Bharti and the rest of our SEA leaders and colleagues to transform the fortunes of businesses and people’s lives through our very best integrated growth solutions.”