iCubesWire wins creative and digital media mandate for PetStar

As per the mandate, iCubesWire will be responsible for boosting PetStar's online presence, spearheading digital branding, SEO, media planning, and designing social media campaigns.

iCubesWire, an ad tech-based digital marketing agency, has secured the Digital Media mandate for Mankind Pharma's dog food brand, PetStar. Founded in 2010, the company has grown into a team of 400 people across India, Dubai, Indonesia and Singapore, serving 250+ brands through its range of services.

PetStar is a pet food brand engaged in the business of nutritious food for pets. The mandate includes boosting the brand's online presence, spearheading digital branding, SEO, media planning, and designing social media campaigns.

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Commenting on the association, PetStar spokesperson, said, "With this new partnership, we aim to develop an online brand identity for PetStar that appeals to the target audience. In addition, our target is to reach a larger audience through relatable and up-to-date content."

Adding on the win, Sahil Chopra, Founder and CEO, iCubesWire, says, "We're thrilled to partner with Mankind Pharma, and are looking forward to connecting their brand, 'PetStar,' with its target audience. With our team working on cutting-edge strategies, we aim to position PetStar as one of the top choices for the target group."