India Gate Foods awards its 360-degree digital mandate to Lyxel&Flamingo

The agency will be responsible for building a strong region-centric strategy for various important markets for the brand and also help it grow on e-commerce channels. 

After a comprehensive multi-agency pitch, Lyxel&Flamingo, a marketing agency has won the integrated digital mandate for India Gate Foods, owned by KRBL Limited.

The mandate with L&F is to build strong communities and strengthen consumer associations with the legacy brand further. 

The agency will be responsible for building a strong region-centric strategy for various important markets for India Gate Foods and also help grow the brand on e-commerce channels.

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“We are super excited about this win. After a comprehensive e-commerce & digital review of the brand & the industry, we identified avenues to build a digital roadmap around it. The objective was to be able to put together a long-term digital strategy to further grow this industry leader and help the brand command a stronger voice in the food space altogether. Obviously, we’re delighted our hard work has paid off. And now it’s time for some serious action and learning that lies ahead for all of us. As an agency of choice for leader brands in this country, we have been able to position ourselves as the perfect left brain – right brain combination partner for our clients and naturally the expectations from us are high and we’re ready for it,” Dev Batra, one of the co-founders of Lyxel&Flamingo commented on the win.  

Commenting on this association, Kunal Sharma, Head of Marketing KRBL Limited, said, “Expertise & innovative approach of Lyxel&Flamingo aligns perfectly with our brand values & through strategic digital initiatives designed & marketed by them, KRBL aims to gain a major competitive advantage to strengthen and amplify its dominance as the World’s No.1 basmati rice brand."

“For our India business, role of Digital is going to strategically steer our multi-market objectives through fusion of ingenious communication & media marketing efforts powered by creative intelligence”, added Mitika Malhotra, Head, Digital Marketing at KRBL Limited.