LinkedIn posts can now be scheduled for pages

LinkedIn users can now select the specific date and time for the Page posts to go live, all within the platform.

LinkedIn has launched a slate of new tools for Pages including the ability to schedule posts, host interactive conversations with Audio Events, automate the talent recruitment engine, and follow other Pages to join more conversations.

The new features for Pages are designed to enable B2B marketers to reach their audience at the right time, engage their community with social interactions, and recruit the right talent for their company.

Schedule Posts

To help manage and share content at the right time, users can now select the specific date and time for the Page posts to go live, all within the platform. This much-requested feature will help build all sorts of efficiencies while fueling the kind of consistent content pipeline that keeps audiences tuned in.

Pre-publish as many posts, up to three months in advance – whenever there is time to schedule them, saving time and ensuring that the Page stays active and visible. Scheduling posts this way is convenient: after writing a post, select the specific date and time you want your posts to go live directly from the LinkedIn interface.

To support the content creation strategy, users can also view and manage all of the Page’s scheduled posts to ensure the content calendar contains a variety of content to go live at times when the audience is most engaged. This feature is currently available on desktop and gradually rolling out on mobile.

Audio-Only Conversations

With LinkedIn Audio Events, users can host and engage in live, audio-only conversations with a professional community from around the world. Users can host the event directly from within the LinkedIn interface.

LinkedIn Audio Events are designed to be a flexible, informal, and easy way to connect with your community in an authentic and low-pressure environment. Members can discover and RSVP to the event ahead of time, and when the event is live, participants can join the camera-free, pajama-friendly conversation from anywhere.

Attendees who want to speak during the event can “raise their hand” and welcome the participant to join on stage. Whether they choose to participate in the conversation or not, attendees can also navigate anywhere they want on the LinkedIn platform without leaving the live event. This allows curious attendees to engage with one another and follow anyone who sparks their interest – be it speakers, other attendees, or your Page.

Share Jobs As Page Posts

LinkedIn is making it easier for recruiters to share new job listings with potential candidates. In the job settings, you can opt-in to have all new job listings shared as an automatic post to your Page. This way, the best candidates can find the best-fitting positions at your company as soon as they become available.

Once activated, LinkedIn will automatically share one of the Page’s open roles per day as a pre-scheduled post to the Page. The text will be pre-populated, but you will still be able to edit the description after the post is shared. Any job listings associated with your Page are eligible for this automatic posting, except for Basic Jobs, and LinkedIn will continue to post one job per day automatically until you have no new roles to share. To find out more about how you can start automatically scheduling your organization’s job postings on LinkedIn now, you can find the details here. This feature is currently available for Pages with fewer than 1,000 employees.