Snap Inc introduces AR Enterprise Services for brands and businesses

The new B2B offering by Snap Inc enables brands to integrate the company's AR technology suite into the brand's platforms, app, website, and physical locations.

Snap Inc has introduced AR Enterprise Services (ARES), a new way for businesses to integrate Snap's AR technology suite into their own collaterals, engage with consumers, and aim to drive better business results.

The first offering for ARES is Shopping Suite, which provides 3D Viewer, AR Try-On, Fit Finder, and more, directly on merchants’ own apps and websites. Shopping Suite is now available and currently includes AR shopping for fashion, apparel, and accessories. The suite includes:

Dedicated services and support: Businesses can leverage dedicated services for AR asset creation and robust technical implementation support. The Shopping Suite’s AR asset creation services help businesses create digital versions of their apparel, footwear, and eyewear products using proprietary photogrammetry hardware and machine learning creation pipelines to deliver high-fidelity assets optimized for end-user performance.

Enterprise tools to manage assets and integrations: Businesses can manage and optimize their AR assets and integrations, measuring performance analytics, and receive dedicated Shopping Suite support.

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Experience delivery: Businesses can integrate the AR Try-On, Fit Finder, and interactive 3D Viewer technology into their own apps and websites, offering shoppers the ability to receive accurate fit and sizing recommendations, try-on or view products in augmented reality, and interact with products in 3D.

Through this offering, shoppers around the world can access an immersive and personalized online shopping experience, with a suite of advanced tools that will help them find the right product with certainty. Snap mentions more than 300 customers are already using some combination of Shopping Suite features.

Goodr leveraged AR Try-On and interactive 3D Viewer technology to replicate the experience of in-store shopping on customers’ mobile devices and saw an 81% uplift in add-to-cart and 67% uplift in conversion for mobile device users, leading to a 59% increase in revenue per visitor, as per Snap Inc. internal data March 15 - August 15 2022.

Princess Polly incorporated Fit Finder and AR Try-On features to deliver recommendations to over 7.5 million shoppers who had a 24% reduced return rate than shoppers not using the technology, according to Snap Inc. internal data for July 1 2020 - October 31 2022.