TAM Sports launches ad monitoring services for IPL 2023

TAM Sports will provide advertisers and media agencies with pre, during and post-match ad streaming reports within a day for IPL data users.

TAM Sports (a division of TAM Media Research) has announced the launch of Connected TV & Mobile (Android & IOS) Ad monitoring & Verification service for IPL 2023 Live Streaming. This specialized service will provide real-time data and insights to help you stay ahead of the game.

The CTV Ad monitoring will be initially for Live Streaming audiences watching on Connected TV targeted at Mumbai City, while Mobile Ad monitoring is for Live Streaming audiences viewing on IOS /Android mobiles and Geo-targeted to cities Mumbai, Delhi, Bangalore, Chennai, and Hyderabad across key cohorts that the Advertiser is addressing.

CTV monitoring will also include 14 different language/other feeds - English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Odia, Bhojpuri, Punjabi, Marathi, Gujarati, Lifestyle feed, and 4k English feeds!

Also Read: Men’s IPL 2023: All you need to know about sponsors, brand partners & jerseys

Both the Monitoring services will provide Advertisers & Media Agencies with Pre, During, and Post-Match Ad streaming reports within a day for IPL data users, enabling them to track their sponsorships on a continuous real-time basis. 

"We are ecstatic to introduce this path-breaking and unprecedented Ad Monitoring & Verification service on CTV & Mobile platform during the most happening Cricket Event of the year (IPL) via our flagship unit – TAM Sports”; said TAM India CEO, L V Krishnan. “It will be a unique service as we kick start CTV and Mobile monitoring with this year’s IPL. With daily reporting of the data, it is almost real-time for Sponsors, Agencies, and other Stakeholders to track and maximize Ad Spends. We believe, this is one more step in our attempt to bring more clarity to investments on High decibel Digital properties and will pave the way for more transparency to future Advertising spends on Digital Media.”

The report would essentially cover a variety of variables that comprise of Platform, Stream Language, Targeted market selected by the Advertiser along with Match Date, Stream Duration, Category, Brands, Advertisers, and Ad Positions.