TATA WPL's final match garners 10 million new viewers on JioCinema

The tournament which was streamed free on JioCinema claims to have clocked the highest WPL viewership with a watch-time per user of more than 50 minutes per match.

The final match of the inaugural season of TATA WPL between eventual champions Mumbai Indians and Delhi Capitals saw more than 10 million new viewers tune in. With that, JioCinema claims that it has delivered the highest viewership for the first season of TATA WPL on any Women’s events globally. 

The platform has also clocked more than 50 minutes of watch-time per user per match on the TATA WPL. In addition to 4K streaming, viewers enjoyed multi-cam setup, hype mode and the extensive panel of experts across multiple languages, helping the league surpass initial expectations and projections. 

Also Read: The IPL Tug Of War – TV & Digital pull out all stops, but winner remains undecided

“Our vision is to nurture the TATA WPL into the biggest women’s sporting league in the world, and this is a big leap in that direction. To see it already on its way to becoming the largest viewed sports event in the world in the first season is a remarkable feat and testament to the potential,” said Viacom18 Sports CEO Anil Jayaraj. “We’d like to thank our 50+ advertising partners that met us eye-to-eye on this vision, viewers who pushed us to raise the bar and deliver a world-class viewing experience.”

The 2023 season of TATA IPL commences on 31^st March, with defending champions Gujarat Titans taking on Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All matches will be live on JioCinema.