Wavemaker wins media agency of the year at Big Bang Awards

Pink Lemonade, and Mondelez India, among others, go home with massive wins at Big Bang Awards 2022.

At the Big Bang Awards 2022 for Excellence in Creative, Design, Media, Digital and Marketing held by the Advertising Club Bangalore in Bengaluru on the 22nd of March there were a lot of big wins.

The Creative Agency of the Year went to Maitri advertising works. Pink Lemonade was the Design Agency of the Year. Mindshare India was named the Digital Agency of the Year and Wavemaker won the Media Agency of the Year. Mondelez India was the client of the year.

The Advertising Club Bangalore, one of the oldest advertising clubs in the country, having existed for over 3 decades, has been conducting the Big Bang awards for over 2 decades now, except for the pandemic year of 2020.

“We received over 800 entries from 51 agencies and 8 clients, from all over India. We decided to move away from the traditional venue for the event and do something completely different and we are delighted with the participation for the awards night themed “Finding the Balance ” said Laeeq Ali, President, The Advertising Club Bangalore.

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The Big Bang awards are open to all members of the advertising and marketing fraternity across the country. The high power jury, as in previous years, comprised eminent advertising, media and marketing professionals, people drawn from across the country and the APAC Region. The entire judging process was online. The complete list of winners will be available on the Ad Club Awards website www.bigbangawards.com

Malavika Harita, Chairperson of Big Bang Awards, added, “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of interesting work across all categories. Our new categories for design and regional work got a lot of responses. We also looked at data analytics and insights as an emerging discipline.”

Meta was the Presenting Sponsor of Big Bang this year. ABP News, Manorama Max, and Asianet Movies were the other sponsors. Big Bang traditionally has a number of community and outreach partners. Heineken, Coca Cola and Paul John were their beverage partners.