Flipkart takes influencer marketing route in the latest campaign for vivo’s new phone

Flipkart’s TurboMania campaign powered by vivo T2 5G Series was conceputalised and executed by The Voice Authority (TVA) for the Flipkart Mobiles category

Flipkart has launched a new campaign for vivo T2 5G Series called ‘TurboMania’; the campaign will be executed in four phases. 

The first part of the campaign involved sending invitations to over 44 influential creators, preparing the ground for the reveal of vivo T2 5G Series. Further, the brand offered them a VR experience and in-person mall activations to keep the engagement and fun going. 

The campaign went live in cities like Nagpur, Gurgaon, Lucknow, and Coimbatore. The first two phases served as a teaser, generating intrigue and enthusiasm around the new phone. 

Flipkart collaborated with neighborhood pages from each location in the run-up to the launch. In each city, the brand also invited influencers and celebrities, such as Shaurya Sinadhya, Gabriella Charlton, Karan Wahi, Sakshi Sindwani, Vaibhav Kundra, and Gabriella Wahi, who asked their fans to participate in the Turbo Mania Experience, taking the reach and excitement a notch higher. 

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A post shared by Karan Wahi (@karanwahi)

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A post shared by Sakshi Sindwani (@stylemeupwithsakshi)

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A post shared by Gabriella (@gabriellacharlton_)

To make the consumers a part of the experience, the audience and the influencers were given an opportunity to be a part of the Flipkart World powered by the vivo T2 5G. The experience consisted of a VR booth to match the immersive screen of the new phone.

Mimicry artist Sanket Bhosle added a layer of conversation and thrill with voice-overs impersonating famous Bollywood actors like Amitabh Bachchan, Farhan Akhtar, and others, to go along with this experience. 

The final phase of the campaign saw Flipkart turbo mania launching an AR filter on Instagram.

Each participant in the Turbo Mania VR experience was given the opportunity to enter the lucky draw, and 16 people from four different cities each received a brand-new vivo phone.

The on-ground VR experience saw over 90,000 people participating and 3,25,000 visitors per day. The Flipkart TurboMania campaign garnered over 95.7 million views in four days, 287 million impressions, and an audience of 86.3 million.