Instagram Reels gets new updates on Trends, Editing and Gifts

The new features will help creators get more insights on their reels, with easier editing elements and the ability to send gifts to support them.

Instagram has announced improvements to Reels with more updates on insights, easier editing and the ability to send gifts to favourite creators.

Find Out What’s Trending on Reels

Creators will be able to see the top trending songs on Reels, see how many times the audio has been used, tap in to use it or save the audio for themselves. They will also be able to see what the top trending topics and hashtags are on Reels.

Making It Easier to Edit Reels

Users can now edit their reels by bringing together video clips, audio, stickers, and text on a unified editing screen. This makes it easier to align and time elements of the reel to the right moments in a more visual way. This is available globally, across both iOS and Android devices.

Updates to Reels Insights

There's an improved Reels insights to help better understand how the content is performing. With two new metrics: total watch time and average watch time – Instagram is making it easier to see insights while viewing the reels directly. 

Also Read: In the mighty Jungle: Shai Samtaney speaks about the challenges of working in a male-dominated industry

Total watch time captures the total amount of time the video is played, including any time spent replaying the reel. Average watch time captures the average time spent playing a reel, calculated by dividing watch time by the number of total plays.

Users will also receive a notification with new followers from your reels to keep note of the growth.

Improving and Expanding Gifts on Reels

Instagram is bringing gifts to even more creators with upcoming expansions to more markets, including Australia, Canada, France, Mexico, New Zealand and the UK, in the coming weeks.

The new feature will show users which fans have sent them a gift so they can recognize their supporters. If users tap the heart icon next to the supporters, they’ll get a notification that the support has been seen and recognized.