JioCinema’s viewership in India is breaking records due to its free streaming of the TATA IPL 2023. Additionally, it claims to have registered the highest ever number for any apps installed.
The Chennai Super Kings vs Royal Challengers Bangalore (RCB) TATA IPL 2023 match on JioCinema clocked the highest-ever concurrent viewership.
The last over of the second innings of the match saw the concurrent viewership on JioCinema touching 2.4 crore. Chennai won the match by 8 runs. JioCinema has been free streaming IPL matches for all viewers.
The highest viewership recorded on Disney Hotstar was 1.86 crore during the final match of the 2019 season.
Additionally, JioCinema claims to have registered the highest ever number for any apps installed.
In terms of sponsorships and advertisers, JioCinema claims to be ahead of the TV rights holders for IPL. The streaming app has roped in 23 marquee sponsors for the tournament, along with top brands in the country as advertisers.